Position Summary:
The Manager, Enterprise Platform - Sales & Marketing owns the platforms, integrations, and data capabilities that power Empower’s commercial growth engine. This role translates sales and marketing strategy into scalable technology outcomes, driving speed, quality, compliance, and measurable business impact across customer acquisition, engagement, forecasting, and revenue operations. Operating in Empower’s hyper-growth, highly regulated 503A/503B environment, the manager leads platform execution, vendor performance, roadmap delivery, governance, and cross-functional alignment with Commercial, Marketing, IT, Data, Quality, Legal, and Operations. AI is expected to serve as a force multiplier, accelerating workflows, improving decision-making, expanding scale, and strengthening control. Success requires P80-P90 talent: strategic thinking, disciplined execution, learning agility, ownership mindset, and the judgment to build resilient capabilities amid ambiguity, complexity, and rapid enterprise change while elevating teams, systems, governance, and enterprise confidence companywide sustainably.
Responsibilities:
Platform Strategy
• Roadmap Ownership: Lead the enterprise roadmap for sales and marketing platforms, translating commercial priorities into scalable capabilities, sequenced investments, and measurable outcomes. Use AI-enabled analytics to identify friction, prioritize automation, forecast capacity needs, and accelerate decision-making. Balance speed with compliance, data integrity, and operational resilience, ensuring platforms support Empower’s growth, regulatory expectations, customer experience standards, and long-term enterprise architecture.
• Capability Design: Define platform capabilities that improve lead management, campaign execution, customer segmentation, sales productivity, reporting, and revenue operations. Partner with business leaders to convert strategic goals into practical requirements, governance models, and delivery plans. Apply AI to enhance workflow intelligence, personalization, quality checks, and performance insights while maintaining disciplined controls appropriate for a regulated 503A/503B environment.
• Business Alignment: Serve as the connective leader between Commercial, Marketing, IT, Data, Quality, Legal, Operations, and external partners to ensure platforms solve high-value business problems. Translate competing priorities into clear tradeoffs, decisions, and execution paths. Use AI-driven insights to improve prioritization, stakeholder visibility, and scenario planning while reinforcing accountability, speed, and enterprise-wide adoption of scalable capabilities.
Execution Leadership
• Delivery Excellence: Manage platform initiatives from intake through deployment, ensuring scope, timelines, risks, dependencies, and outcomes are actively governed. Lead teams and vendors with execution rigor, clear operating rhythms, and disciplined escalation. Use AI tools to accelerate documentation, testing, workflow mapping, defect analysis, and project intelligence, improving delivery speed and quality without compromising compliance, security, or stakeholder confidence.
• Team Performance: Build, coach, and direct a high-performing team responsible for platform administration, configuration, optimization, and user support. Set clear expectations, raise talent standards, and model learning agility in a fast-changing environment. Leverage AI to improve team productivity, knowledge management, troubleshooting, and continuous learning while creating accountability for reliable execution, strong partnership, and measurable business impact.
• Change Adoption: Lead change management for new platform capabilities, ensuring users understand process changes, performance expectations, and value creation. Partner with stakeholders to develop training, communications, adoption metrics, and feedback loops. Use AI to personalize enablement, surface adoption risks, identify process gaps, and improve support quality, helping sales and marketing teams adopt technology faster, more consistently, and with stronger results.
Data And Intelligence
• Insight Enablement: Strengthen the data, reporting, and analytics foundations that support pipeline visibility, campaign performance, customer engagement, forecasting, and executive decision-making. Partner with Data and Commercial leaders to improve definitions, dashboards, governance, and trust. Apply AI to generate insights, detect anomalies, recommend actions, and improve decision speed while ensuring outputs remain explainable, validated, and aligned to business context.
• Automation Scale: Identify and deliver automation opportunities across sales and marketing workflows, reducing manual effort, cycle time, rework, and operational variability. Evaluate where AI, integrations, and workflow orchestration can increase speed, quality, and scale. Ensure automation is designed with appropriate controls, exception handling, documentation, and monitoring, supporting Empower’s hyper-growth needs while protecting data integrity and regulated business processes.
• Performance Governance: Establish metrics, dashboards, and review cadences that measure platform health, adoption, business value, delivery performance, and risk. Use AI-enabled monitoring to anticipate issues, evaluate trends, and guide corrective action. Provide leaders with clear insights, options, and recommendations that improve investment decisions, operational focus, and accountability across sales and marketing technology capabilities.
Compliance And Partnership
• Control Discipline: Ensure sales and marketing platforms operate with strong controls for access, data quality, documentation, change management, privacy, and compliance. Partner with Quality, Legal, Security, and IT to align platform practices with Empower’s regulated 503A/503B obligations. Use AI to support audit readiness, policy adherence, risk detection, and evidence management while maintaining human judgment for critical decisions.
• Vendor Leadership: Manage technology vendors and implementation partners with clear expectations for delivery, quality, service levels, documentation, security, and business outcomes. Challenge partners to bring innovation, AI-enabled efficiencies, and scalable practices while holding them accountable to Empower standards. Evaluate performance, cost, risk, and roadmap alignment, ensuring vendor relationships create durable enterprise value rather than fragmented point solutions.
• Enterprise Partnership: Represent the platform function as a trusted business partner, bringing strategic judgment, operational clarity, and solution-oriented leadership to complex cross-functional priorities. Communicate effectively with executives, peers, technical teams, and end users. Use AI to improve analysis, preparation, and stakeholder visibility, while demonstrating the ownership, pace, and adaptability expected of high-performing leaders in a hyper-growth environment.
Knowledge and Skills:
• Strong understanding of CRM, marketing automation, integrations, data governance, reporting, workflow automation, and enterprise platform management within complex, fast-scaling organizations.
• Ability to apply AI responsibly to improve productivity, insight generation, automation, quality control, prioritization, and decision-making across sales and marketing operations.
• Demonstrated strength in stakeholder management, roadmap planning, vendor leadership, change adoption, and translating business needs into scalable technology capabilities.
• High learning agility, strategic judgment, execution discipline, and ability to operate effectively in regulated environments requiring strong controls, documentation, and cross-functional accountability.
Experience and Qualifications:
• Bachelor’s degree in Information Systems, Business, Marketing Technology, Computer Science, Data Analytics, or related field required; advanced degree or relevant certifications preferred.
• 6+ years of experience in enterprise applications, CRM, marketing technology, revenue operations, business systems, or digital platform leadership.
• 2+ years of people leadership, vendor management, or cross-functional delivery ownership experience in a complex, high-growth, or regulated environment.
• Experience with platforms such as Salesforce, HubSpot, Marketo, Microsoft Dynamics, Power BI, Tableau, Snowflake, data integration tools, workflow automation tools, or comparable enterprise systems preferred.
• Proven ability to lead platform roadmaps, manage delivery portfolios, improve adoption, strengthen governance, and deliver measurable business outcomes.
• Experience using AI, automation, analytics, or intelligent workflow tools to improve speed, scale, quality, and decision-making preferred.